Insourcing vs Outsourcing for Digital Marketing

Which digital marketing activities you should keep inhouse or outsource? As companies continue to move to a more integrated model of digital activity as part of the process of managing Digital Transformation, they may be left wondering which activities are best outsourced and which are preferable to keep in-house. It is very common for companies to outsource at least part of their digital capability, but this is likely to affect how well they can move to an integrated model. But what are the particular disciplines most suited to outsourcing and what is preferable to keep in-house? The ‘Slow Burners’ vs. Campaign Based When we think of digital marketing activities, there are many that need to be managed, but let’s consider the following eight key disciplines covering paid-owned and earned media and managing the customer experience should sit within an organisation: 1. Email marketing 2. Social Media 3. Paid Search 4. SEO 5. Display advertising and retargeting 6. Content Marketi


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