The latest academic research on Digital Marketing?

A review of the Academy of Marketing 2014 Conference The 2014 Academy of Marketing Conference took place in July in sunny Bournemouth on the south coast of the UK. Over 370 marketing educators from across the world gathered to share and discover the latest academic marketing practices over 3 days, with between 12 to 16 sessions a day! In this post I have compiled what I found to be the most interesting research into digital marketing grouped into different research themes. You can see that research into social media marketing is strongly represented. I hope you find it useful if you re a researcher or a professional or full-time student focusing on online marketing. What was interesting was the convergence between the academic and practitioner standpoints. There is a push to identify ‘managerial implications’ of much of the work being undertaken and here are my highlights: Online communities Dr Jan Breitsohl from Aberystwyth University is researching online communities and discove


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