Has your LinkedIn ship sailed? 7 ways to bring it back to port

A review of 7 areas to help focus your LinkedIn strategy for B2B Marketing If your business has been using LinkedIn for a while now, it useful to review how it s supporting your marketing strategy. Perhaps it has not really done anything for you and you re thinking this ship has sailed, it s time for me to consider other options? Well think again, you might be like many of other LinkedIn users, who have held accounts for several years, who, only now, are discovering how to achieve real and measurable business benefits from this platform When I first discuss LinkedIn with new clients, it quickly becomes apparent that many of them are missing the boat when it comes to really engaging with this site. I hear comments such as It s just a job seeking tool for recruiters isn t it? or it s for networking with people I know, you wouldn t use it as a sales process to connect with people you don t know, would you? Yes you would and in fact, an increasing number of business professionals are


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