Mind the digital gap

Alignment vs Impact: Why businesses must get a grip of digital Managers of digital transformation initiatives should ask where does digital strategies ‘sit’ compared with more general business and marketing strategies where does leadership of the digital agenda actual come from, and is that right?  A new report from Forrester, State of Digital Business 2014 , has revealed major disconnects between the marketing and technology sides of businesses. The survey responses from 1,591 senior business leaders in the UK and US during November 2013 to January 2014,  signals a “digital strategy execution crisis. In the report, 74% of executives report that their company has a digital strategy yet a ‘digital strategy’ often means something different in each business. What does digital strategy mean to you? It’s often a quick tactical respond moving spend into digital display ads, re-targeting and email within a CRM programme, search engine marketing. Or is it bigger than that,


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s