How to Capture A Competitive Advantage With Strategic Planning

3 essential requirements for a more strategic marketing planning approach To compete today, a company needs a unique brand story if it’s going to really have success at capturing and maintaining a clear competitive edge over other organizations in its niche. This brand story has to resonate with your customers and play to their desires, passions and needs. But how can this be created? I believe that the best way to achieve this is by creating and implementing a systematic process of research with the framework of something called strategic planning. In this article I will cover the 3 techniques which can help support a more strategic approach. 1. Make time for Marketing Research and Planning The most important quality that an organization needs if it wants to make understanding its customers a key part of its long term strategic planning is the development of a deep understanding of those customers real needs. You will have to get to know these needs so well that your long term


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