5 tips for Social Selling

Overcoming natural shyness on social media to encourage action Today, inbound marketing is seen as THE approach to generate sales, particularly in B2B marketing. Yellow pages, newspaper and magazine advertising, cold calling, all the in your face marketing methods are dying a death apparently. Content-based, relationship marketing is what we should all be doing now. I agree with the benefits of the inbound marketing approach, but we should ask what happens if we move too far the other way? I have a real concern that salesmanship (or salespersonship if you prefer), in the B2B sector is a dying art and social media is becoming a crutch, for those less confident in their ability to sell. I want to make a stand right here and now and suggest that we mustn t lose this important skill and that social media can be used to support it. Many articles advising on social media will suggest that social selling is all about the long game, it s about sharing useful and helpful content, with subtl


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s