Research summary: Social Media Marketing effectiveness in 2014

5 Findings from the Social Media Examiner 2014 report Are you interested to find out where other marketers are focusing their efforts on social media to grow their business? Which techniques are proving effective and why? This regular, annual report from the Social Media Examiner is a useful summary of what is effective from over 2,500 marketers, so in this summary I cover  5  main findings from the report, which can be downloaded from the Social Media Examiner s website. 1. Benefits of Social Media? In terms of business benefits, the top two benefits are increasing exposure (brand awareness) and driving additional traffic. 92% of marketers have increased their exposure through social media and 80% had positive results in terms traffic . The graph below shows the range of benefits: Respondents share their benefits from social media: Improved sales: Over half of the respondents have seen an increase in sales after using social media for at least 3 years, and on the flip side th


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