Home Page as Landing Page examples

Home page examples featuring simple persuasive designs for desktop and mobile experiences Creating focused Landing Pages is a standard approach for digital campaigns, particularly for engaging the first prospect visit from Google AdWords. But more and more savvy brands are applying the principles of landing page design to their home pages. Less is more! We re not saying this is true in all cases (see the Amazon home page they find a longer-form landing page is more effective through testing. However it was in these cases when testing was used to assess design. Examples of home page as landing page Both of the companies featured in this case have now simplified their home pages further in recent redesigns which I have featured in the latest update to this post showing how home page designs have evolved with the popularity of mobile design. An early sign of this trend was from two presentations I listened to back in May 2010 at the Emetrics Marketing Optimisation summit. Craig Sul
http://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/home-page-as-landing-page/

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