Avoiding CRM project failure

Best practices for managing CRM implementation projects to avoid the common sources of failure CRM projects are well-known for high failure rates since there are many different obstacles along the way that can derail the initiative. In this article I will look at some of the typical challenges and ask experts how problems can be avoided. Some of these obstacles to projects occur as a direct result of poor preparation. For example, in a study of over 500 individuals involved in CRM projects by Forrester Research, two-fifths (40%) reported that some of the biggest challenges they encountered related to CRM strategy, such as a lack of clearly defined objectives. Other CRM obstacles are tools-related. In the Forrester study, a third (35%) reported that they had experienced challenges related to technology deficiencies, such as functional shortfalls in vendor solutions and poor usability. Hopefully, we’ve already managed to square off most these issues in the previous articles in this


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