Introducing Hugdog, a new customer review service

5 ways to use the service integrating with Amazon You will know that reviews and social proof are an essential strategy to maximise the appeal of an online retailers proposition in order to incentivise a would-be customer to make that purchase and turn prospects into customers. Furthermore, online reviews are more trusted with consumers than bland, manufacturers product descriptions. It s also recognised that to get customers to review a product or service requires a reason or purpose to make the effort. Enter Hugdug a product review site with a mission to get millions of us to write reviews of our favourite books, music or whatever takes our fancy. The incentive is to drive people to write reviews through the site where 50% of revenues generated will be going straight to selected charities. So how does Hugdug work? Hugdug is part of the Amazon affiliate program and seeing as Amazon sells literally everything, you could write a review of just about any product imaginable. How the reve


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