New advertising options to reach mobile Twitter users

How Twitter is killing 2 birds with 1 stone with its new mobile app promotions One of the biggest names in social media has finally joined the mobile marketing revolution. After Facebook announced that almost half of its revenue now comes from mobile ad sales, Twitter made the wise decision to revamp their mobile app to increase their revenue opportunities from advertisers. In April, the company announced an app install suite which takes advantage of their previous acquisition of MoPub in order to allow advertisers to reach their audience both on and off site. The new interface will allow for the marketing of other apps, giving users the opportunity to initiate an app download on their phone from within a tweet. Meeting industry demands By creating the ability to promote apps within their app, Twitter has given advertisers everything they need to capitalize on an ever growing market.  Now more than ever, people are connecting to the Internet through the use of apps on their mobi


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