New LinkedIn features to help international marketing

Improved targeting of Company LinkedIn Company pages and posts Importance: > Recommended link: LinkedIn announcement of new International features This week, LinkedIn have introduced two new features to allow companies to target their content better to LinkedIn members in different countries by improved geotargeting by country location and language preference. Given that 2/3 of LinkedIn members live outside of the US, and the network is available in 21 different languages, LinkedIn are following Facebook and Twitter (also announced this week), to allow members to connect social updates and ads with local audiences. For LinkedIn, this will be particularly useful for larger B2B brands who tailor content for different international markets. For full details of the options to tailor company updates, company names,  descriptions by country see this Help Page: For companies using LinkedIn for marketing purposes such as lead generation and brand awareness, there will be opportunities to


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