Best practices for using video in email marketing

Examples and techniques for integrating video with your email marketing It doesn’t take a scientist or even a marketing expert to know that most people check their emails every day. Your friends, your coworkers, your mom, your grandmother, her grandmother. Email is used by virtually everyone regardless of age or any other demographic you can think of. Email marketing is critical to your brand’s success and is still the best way to engage your audience and keep customers coming back. According to eMarketer, one of the top benefits of email marketing is that it yields a wealth of data about who a company’s best customers are. Marketers can target those people and offer incentives or discounts to encourage them to share with their friends and advocate on behalf of the brand. Add video to your email marketing campaigns and you have an inexpensive, visually appealing and adaptable marketing medium for your business or service. The popularity of online video cannot be denied, and cert


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