Facebook expands options for lookalike targeting

Lookalikes can now include site visitors tracked with Facebook Conversion or Custom audiences for website pixels Targeted advertising on Facebook through Lookalikes has been available for some time as Marie Page explained  in her blog in March 2013. This alert is to let you know that Facebook have recently been announcing more enhancements to this advertising technique so that it allows companies to connect with Facebook members who fit the profile of their website visitors. So what s new this time? Facebook have taken this one step further, to connect advertisers to lookalike Facebook members who visit their website, use their mobile apps or are connected to their Facebook page. How does it work? To target in this way can now embed the conversion pixel tool in your website which sends data back to Facebook about your visitors, and this only works with Facebook. The advertiser can create custom groups related to different actions from their visitors, whether it s reaching those
http://www.smartinsights.com/social-media-marketing/facebook-marketing/facebook-expands-options-lookalike-targeting/

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