Using buyer personas in content marketing

Which Key Features Must Your Persona Include? Personas are a well-established marketing technique to help produce more customer-focused communications. They can be applied to both business-to-business and business-to-consumer markets. However taking a look at how marketers search for information about personas in Google Trends shows that there are a relatively low volume of searches. You can see there is a clear up-tick in interest in personas over the last few years which I think is related to interest in content marketing for which personas are often recommended to generate relevant personas for different audiences. In this article I will introduce the value of using personas which we’re big fans of using to create more personalised email and web-based conversations with prospects as part of marketing automation. The benefits of buyer personas for content marketing To support content marketing initiatives, personas are valuable since they can: Encourage a more strategic approach t
http://www.smartinsights.com/persuasion-marketing/marketing-personas/using-buyer-personas-content-marketing/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s