The origins of Branding – from 2000BC to 2014

Is Customer Experience the New Branding? Something I ve been thinking about for some time is the relationship between brand and user experience. I ve come to realise that for me, when it comes to exposure in an online world, there really is little distinction and it s hard to determine when one process starts and the other ends or even if there are start or end points Working as Digital Director for a brand consultancy, more often than I and my team are tasked with making a brand come alive or get their story across online. For me these client driven terms have some weight and value, but for me the key challenge for our digital team is making their brand values, promises and customer expectations, clearly and appropriately experienced online . Branding Before Jesus To help explore this new shift in branding, it s important to explore the origins of brand. Staring in 2,000 BC there was branding, farmers  cattle and livestock were branded physically and since then everything ha


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