Clothing retail websites: customer experience compared

New research: The SimpleUsability Online Experience Index for UK Fashion E-commerce sites This article summarises our review of the clothing retail websites for Marks & Spencer, Hobbs, Karen Millen, French Connection, Boden, Oasis and Fat Face. Reviews were performed in the week of 10 March 2014. The aim is to highlight best practices and areas for improvement that can be applied by retailers. You will see from the Radar charts for the retailers that there are substantial differences in experience of each of the customer journey and overall. Understanding, measuring and improving the customer experience is a pretty fundamental part of everything we do at SimpleUsability. Whether we’re working on competitor or comparator testing at the start of a project, multi-platform testing across a number of devices, or an expert review, our research and the resulting recommendations help our clients to improve their customer experience and benefit from the associated commercial gains around imp
http://www.smartinsights.com/user-experience/usability/clothing-retail-websites-compared/

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