LinkedIn discontinues Products and Services pages – what next?

Will you be creating Showcase pages or ? Importance (for B2B marketers): Recommended link: Showcase Pages replacing Product and Services Tab from Company Pages In November, we alerted you to the new Showcase pages on LinkedIn where businesses can create a page for each brand, so Microsoft can create a separate Showcase page for each of Office and Windows, for example.  Following on from this, LinkedIn have now announced that Showcase pages will become the only option for businesses to directly feature specific products and services via a page. If you re a page admin you will likely have received an Email from LinkedIn alerting you to this, but if not you need to be aware that although company pages are remaining, they are removing the Products and Services Tab from the 14 April. What do you think of this? For us, we can t see anything positive about it! It s another useful LinkedIn feature which has been withdrawn which seems to favour BIG BRANDS and LinkedIn advertising revenue.


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