Growing your audience with International SEO

A briefing on the options to improve your visibility with International SEO For any company that trades overseas, or hopes to expand into foreign markets in the future, International SEO is a big factor in gaining awareness of their brand, products and services. When you need to market your website in multiple locations, there are a number of different options.  However, the SEO implications of each approach are often overlooked by many organisations, leading to underwhelming organic search performance in each locality. It is therefore essential that marketers are aware of the pros and cons that accompany each method of structuring international sites, before making a decision relating to the expansion of their website to target additional locations. In this article I will explain the different options for marketers to gain visibility in different countries and the pros and cons of each. Targeting audiences in other countries Often, the most effective way of targeting a website for l


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s