Creating responsive designs for email templates

What is responsive email design? Responsive design is an approach for web and email designs that ensures the user has the best experience possible, regardless of whatever device they are viewing. Often you will find that a website viewed on a normal desktop PC will look a certain way, however once the same site is viewed on a tablet computer or mobile device it will look considerably different. Responsive design will re-arrange and streamline web and email content for these different devices and screen sizes. It helps to minimise resizing, panning and scrolling by the smartphone or tablet user. It may also involve enlarging smaller text as well as making links and buttons actionable and visible. This gives the user a much simpler experience enabling them to engage with the creative and offer in the email. Examples of mobile responsive emails Here is our first example showing the difference between a non-scaled email template on the left and a responsive email template on the right wit


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