How to get multiple branch or store locations to rank in Google Maps

An in-depth tutorial to optimizing your business for localized search Google’s campaign to deliver more relevant search results to users has led them down the path to personalization and localization. We’re not just talking about their country-specific search engines, we’re talking local cities and municipalities. With the growing number of users on mobile and other portable devices, localized search results are in high demand. There is a group that’s affected by this move towards localization. Brands with multiple locations, that generally rank on but are not necessarily targeting specific local areas in their campaigns, are at a disadvantage. This has particularly been the case since mid 2012 when Google s Venice update gave prominence to local business in the search results through maps and Google Places listings. So, why is it better for you to target individual local areas even if you’re a brand with multiple locations? Local Branding – At the end of the da


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