Best practices for prize draw competitions

Prize draw options, tools and legal compliance to help create  an effective prize draws Online prize draws are an increasingly common tactic used by marketers to encourage engagement and also to increase leads, particularly in key sales periods. I think this is largely due to the simplicity of devising and setting them up using social media campaign tools  and their popularity on social networks which facilitate sharing. I m finding that I am often being asked about best practice for planning and running online prize draws. While I think the best approach differs in detail by audience and compliance needed for each brand and industry there are some general best practices we can summarise. In this post I have outlined a process I follow and included some of the tools you can utilise too. Set-up and Planning Key to any successful marketing activity is planning, I have outlined an approach to that below, please use / ignore as you feel relevant! Overview: Remember, KISS Keep It Simple


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