8 Tips for managing mobile conversion optimisation projects

Making the case for optimising your mobile site with split-testing Websites that use split-testing regularly will gain an increasing advantage over their competitors. By steadily increasing their conversion rate, they’re able to get higher returns for the same advertising spend and that means they can invest more in advertising and grow their market share. Today, split-testing is especially relevant for mobile commerce. We’re at a stage where many companies will have a mobile version of their website that they serve to visitors from smartphone or tablets. But a lack either of focus or understanding of the opportunity means that very few websites are split-testing their mobile sites. And as mobile commerce grows, companies that split-test have a huge advantage. But mobile conversion optimisation is hard. It forces you to focus on priorities. With limited screen real estate, you need to ensure that your content is well structured, persuasive and accessible. 8 Tips for mobile con


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