Growing an online startup business

Our interview with Michael Welch of Michael Welch created as a new way for consumers to buy tyres at competitive prices either over the Internet or on the telephone. From the site, consumers can find the best deal from a network of over 1,000 local dealerships. now has a turnover of £18 million and is growing rapidly, so we thought it would be interesting to learn the approaches its founder, Michael Welch has used to grow and sustain the business. Thanks Mike for sharing your story! Key success factors for the business Q1. Which factors do you put the initial success of down to? At the very beginning it was mainly about hard work, determination and not ‘taking no for an answer’. If I’m honest there was no real difference between me and the next guy walking down the street I just wanted it more. A key factor in the company getting to where it is today though was also having a strong USP. There were a couple of


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