Google Analytics vs Universal Analytics?

Should we start using Universal Analytics now it s out of Beta? This post was prompted by a question in our from from an agency advising a publishing company asking whether they should use Classic Google Analytics or the new Universal Analytics in future. April 2nd 2014 update Universal Analytics now out of public beta It’s a timely question since Google s Universal Analytics is now out of Beta. We re alerting you to this since this now means there is feature parity between Google Analytics and Universal Analytics. According to Google: Bringing Universal Analytics out of beta means that all the features, reports, and tools of Classic Analytics are now available in the product, including Remarketing and Audience reporting . When will update to Universal Analytics become mandatory Google s update doesn t mention if and when classic Google Analytics will be required although they have said that the intent is that all users will eventually have to upgrade to Universal Analytics. The


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