Global social media research summary 2014

A compilation of social media statistics for consumer adoption and usage Global Web Index has become one of the most reliable sources of social media statistics to compare consumer use and engagement with different social networks. Many other social media research programmes are no longer active. Although Global WebIndex are a paid subscription service, their blog provides useful insights on digital consumer behaviour and the Global Web Index Slideshare gives good top-level summaries which we share later in this compilation. It uses their research published in 2014 comparing growth at the tail end of 2013. I link to this page from my books as a source of up-to-date social media statistics, so I ll be continuing to update it through the year as new research becomes available from different sources. The fastest growing social networks? We found this chart interesting since it shows a striking growth for Instagram suggesting that this is a network that consumer marketers should be look


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