Creating effective in-store digital retail experiences

A review of the options to avoid showrooming and connect with customers digitally when they are in-store As retailers figure out how to incorporate the ever-changing omnichannel and added extra credit card processing security, they will also need to think about the Internet of Things [IOT] and how it fits into the retail experience and marketing budget. Some retailers are using digital in-store to enhance the shopping experience of their customers. But implementing these devices could be costly and time-consuming, especially if they fail to produce results for the retailer. But we must recognize that customers have overwhelmingly connected lives. In their daily journey, they are shuttling between their homes and work in a constant connected state. This connected state has an effect on their shopping behaviour. Customers will search online, comparing prices, promotions, ratings and reviews.  Internally, the customer may debate things like the difference between shipping costs versus t


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