Introducing the Smart Insights Digital Marketing conference

Digital Impact Conference 2014, 17th September 2014, Central London I’m excited to be arranging our first conference this year. It s called Digital Impact, because that’s what we aim to do through every blog post and resource we publish help our readers and members make a bigger impact from their integrated digital marketing. Full details on the Digital Impact 2014 Conference are on our responsive microsite. This has the full programme and early-bird discounts, with additional discounts to support members too. As you might expect from Smart Insights, the theme of the conference is how businesses can improve how they Plan, Manage and Optimize their digital marketing. We have some inspiring case studies looking at how B2C and B2B brands like Autoglass, Bupa, Domino’s, RS Components and Tesco who have already made a significant impact to improve the commercial contribution from Digital. Although the conference focus is digital strategy and management, the format of the day will a


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