Planning a content marketing strategy

4 essential steps for planning content marketing Content marketing is now seen by many as an essential part of the overall marketing strategy of any business. Ignoring content marketing is equivalent to choosing not to engage with a large section of the customer base. This just goes to show how important content marketing can be. So much so that many companies now rely solely on content marketing and related tactics like SEO and social media marketing to get the word out. However, there are many companies that get content marketing wrong. Months and even years of blood, sweat and tears and a lot of money gets them nowhere. Their content goes unnoticed, there are no new leads generated, there is no increase in the volume of web traffic and barely any customer interaction. One of the main reasons why content marketing fails for many companies is because they have no content marketing strategy. Without a strategy, content marketing can be haphazard and vague. As the recent Hubspot-Smart


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