With more active users for Google+, should you be more active in Google+?

Google+ best for Google, but best for your brand? In its most recent update on the number of active Google+ users, Google now claims that on a monthly basis 540 million users are actively interacting with Google+ across Google. Perhaps more significantly, 300 million users are active interacting with the Google+ in-stream  in some way, and not just logging into using the unified platform to check email or watch a video on YouTube. This data from on social media network platform active usage from Global Web Index also suggests Google+ is now more significant than Twitter or LinkedIn measured in this way. Network growth Q4 2013 This best the questions for marketers, that with 540 million active users in total, can Google+ finally lose the ghost town label? Overall it seems wrong to characterise it as a Ghost Town now, but within specific demographics fewer are active than the main networks, so it may well be a ghost town for certain age groups. So, it is clearly worth considering i


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