Managing content marketing for financial services

Content marketing best practices and examples for financial services With all the research suggesting that 2014 will be another big year for content marketing, it’s important to review how content can be used effectively in your specific sector. In this article I will review content marketing approaches for financial services, a sector I m involved with. Each industry sector has its own unique traits and idiosyncrasies and financial services is certainly no different. In fact, due to the complex nature of many financial products, the challenges of creating engaging content and an increased focus on compliance and regulation, one can argue that content marketing for financial services companies is a particularly tricky discipline to master. Nevertheless, despite the challenges that exist within financial services there are also considerable opportunities that content marketing can exploit if planned and executed effectively. I would suggest that the steps for establishing a content
http://www.smartinsights.com/content-management/managing-content-marketing/content-marketing-financial-services/

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