What is marketing automation [Infographic]

Understanding the scope, features and processes needed by Marketing Automation Marketing automation is a key focus in 2014 for many marketers it seems judging by our research on 2014 marketing trends and the number of visitors to the marketing automation and cloud vendors at TFM&A2014 last week. To help understand the scope of Marketing Automation, Redeye International s infographic shares shows how it can support company s lead and conversion activities. It also highlights  the benefits of Marketing Automation, key features and tools within MA and how to succeed with your strategy. Did you know that companies have increased sales by 15% and reduced their marketing overheads by 12% via MA. For a comprehensive briefing on this topic, Smart Insights Expert members can download our Marketing Automation best practice guide.


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