Digital Branding

The art of building a futureproof brand Starbucks. Samsung. McDonald’s. Google. Apple. Wouldn t it be great to be like these giants and have people know what you can offer them with just one word, and that one word being your brand name? Branding, in it s broadest sense, is a very important aspect of marketing, but neglected when describing success factors for online marketing. If you’ve managed to “master the trick of branding”, so to speak, your marketing efforts will definitely be easier. But with the innovation of the Internet, social media sites and new technologies that are evolving daily, what will the future hold for the art of branding? The Battleground in the Virtual World With the rise of digital marketing, it’s no surprise that a lot of marketing firms are moving to the cloud. Virtual teams are now the norm as marketers now see the importance of the online platform. But it’s not just about ads and banners. Content marketing and brand storytelling, although not


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