New Facebook feature: call to action button on posts

Specific CTAs now available to increase response for advertisers using Power Editor Facebook has rolled out a new feature recently that s useful for Facebook advertisers to be aware of since it s specifically to help with boosting direct response. You can now create ads related to posts that feature a call to action button. In its announcement, Facebook suggests CTAs advertisers may use are: Shop Now, Learn More, Sign Up, Book Now or Download. The feature is only available in Power Editor (the free Chrome app for Page editors) and it s well worth checking out.  For those familiar with creating  what I described in a previous post as  dark (or unpublished) posts using Power Editor this is simply a new option to click through as part of that process. I d certainly suggest testing posts with this new button rather than simply including the call to action within the image or text as previously. And for advertisers struggling to include a call to action within the 20% text rule it s he
http://www.smartinsights.com/social-media-marketing/facebook-marketing/new-facebook-feature-call-to-action-button-on-posts/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s