New Facebook feature: call to action button on posts

Specific CTAs now available to increase response for advertisers using Power Editor Facebook has rolled out a new feature recently that s useful for Facebook advertisers to be aware of since it s specifically to help with boosting direct response. You can now create ads related to posts that feature a call to action button. In its announcement, Facebook suggests CTAs advertisers may use are: Shop Now, Learn More, Sign Up, Book Now or Download. The feature is only available in Power Editor (the free Chrome app for Page editors) and it s well worth checking out.  For those familiar with creating  what I described in a previous post as  dark (or unpublished) posts using Power Editor this is simply a new option to click through as part of that process. I d certainly suggest testing posts with this new button rather than simply including the call to action within the image or text as previously. And for advertisers struggling to include a call to action within the 20% text rule it s he


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