Optimising e-Commerce websites for mobile

6 Best Practices for increasing conversion for retail E-commerce websites on mobile devices Recent research by IMRG and Capgemini on Ecommerce sales trends in the UK stated that 23% of all online retail sales in Q2 2013 came from mobile devices. And of these, tablets accounted for 85%. The dramatic headline was: Sales via Desktop flat-line as sales via mobile devices now account for all online growth However, an interesting turning point here is that, 2013 saw smartphones go through a greater rate of growth in terms of mobile transactions. This being the case, you will know that it has become  critical for online retailers to optimize their e-commerce websites for mobile. Improve your e-commerce website for mobile usage Here’s a list of issues to consider, or best practices, based on our experiences, that will help you provide a better shopping experience that meets the expectations of online mobile shoppers. 1. Using Geo-location to find the nearest offline store According to a r
http://www.smartinsights.com/ecommerce/ecommerce-strategy/optimising-e-commerce-sites-mobile/

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