Managing Content Marketing in 2014

Recommendations on improving your content marketing capabilities In our recent Smart Insights Hubspot research on Managing Content Marketing, we asked five industry experts for their views on how content marketing can be successfully managed. Here they go into more detail of approaches to improve the effectiveness of content marketing. You can learn more ideas on how to better manage content marketing in this free webinar from Dave Chaffey showing examples and 10 techniques and examples to make content marketing more effective (recording available). The challenges of managing content marketing The research showed that there were a common set of challenges of managing content marketing that companies need to manage. We can see there are common challenges  of content quality, content frequency and measurement which were rated as significant challenges. Of the other challenges mentioned such as challenges, budget, making the case and skills were less significant, suggesting that many


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