The Best Tools and Tracking Techniques to Save Time on your Social Syndication

Developing a Joined Up Approach to your Social Media and Customer Communications In this post I show how we use different tools and plugins for our different social platforms to let software services take some of the key pounding out of online publishing. Here is my summary of our process and the tools we use. We re always interested to learn about new tools or other approaches, so let us know if you have other suggestions. The diagram shows the approach we use on Smart Insights to support content sharing across the main social networks while minimising the resource needed. We aim to publish two to three posts daily as a target, balancing advice and updates on major developments in digital marketing. These are posted to our blog and then we use tagging of topics in different categories to surface the advice in relevant sections of the site. Each post is syndicated to Google’s Feedburner service using RSS feeds which can then be automatically posted to Twitter. We use Hootsuite to p


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