Best practices for social media monitoring

Social Media Monitoring offers opportunities for a more strategic approach Are you still one of those businesses that are using social media monitoring (SMM) tools and services tactically? By tactical SMM I mean the common use of social media tools for analyzing daily activities across specific social media to track online conversations around your brand, responding to negative or postive comments, or evaluating your marketing campaigns. If so, you should be aware that SMM also offers opportunities for a more strategic approach as I explain in the recent Ideya Report on Social Media Monitoring Tools and Services, investment in SMM requires careful consideration. In order to realize a long term value from SMM you need to integrate SMM with other business processes. This may include measuring the strategic business impact of social media marketing, strengthening initiatives for social customer engagement, expanding strategies for increasing retention and revenue from current customers
http://www.smartinsights.com/social-media-marketing/social-media-listening/best-practice-tactical-strategic-social-media-monitoring/

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