Where do you hope to develop your marketing knowledge?

What s New in Marketing? January 2014 The end of January already! Does anyone not think that? The end of the month means it’s time for our regular roundup of the major developments that affect marketing and our pick of our advice on the latest practices. When I speak with marketers I’m often asked “what’s new”, “what matters” and “what’s next” and “what matters” so I hope our summary helps answer some of these questions to save you having to sift through the content avalanche. I also hear that it’s getting more difficult to keep up-to-date, so in our recent research on managing digital marketing I was curious to know how marketers found this. Of marketers completing the survey a majority (55%) found it challenging, with over a quarter (27%) stating that it had become more difficult recently. Nearly a quarter said it was easy good for them I’d like to know how?! We also asked in which areas marketers most wanted to develop their knowledge you can see the res


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