10 reasons you need a digital marketing strategy

Using a digital plan to support digital transformation If you want to develop an online marketing strategy, where do you start? Well, it doesn t need to be a huge report, a strategy can best be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you re on track. Yet despite this it seems that many organisations still don t have a plan. When I m running a training course on digital strategy it s always an interesting starting point to ask attendees do you have a digital strategy a defined plan covering digital you could point me to? Of course, on a course, you would expect many attending not to have a specific digital strategy, but it still seems surprisingly commonplace. Do you have a digital marketing strategy? 2014 update: Previously, in 2012 and 2013, we ran an informal poll to see how widely used formal digital strategies are. Results from the start of 2012 were quite shocking with around two-thirds to three quarters not h


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