Email marketing strategies in 2014

A summary of research findings on email communications strategies At Pure360 we work with a lot of marketers with different aims, objectives and strategies. To gauge the current state of email marketing strategies used, we recently completed this in-depth email strategy research based on a survey in partnership with PlanToEngage. Over 600 email marketers responded, giving us a wide range of results. Results fell into the following categories; strategy, best practice and measurement & reporting. The results were surprising; indicating that many email marketers are not currently practicing their email marketing with a strategy in place. Therefore many of the practices which would logically follow such as an editorial calendar or automated campaigns are also not being practiced. Email Strategy Having a clear and focused email strategy is vitally important to your marketing mix; without a well-defined strategy your email marketing ROI is likely to suffer. This may seem fairly basic advice


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