Targeting ads on Facebook

Combining broad categories with precise interests. Plus a clever alternative to the Boost Post button. As you are probably aware by now, Facebook offers some really nicely drilled down advertising options for targeting possible customers. Using these could become more important in 2014 since Facebook are now admitting that they are further turning down organic reach and forcing brands to pay for exposure even to their fans. As well as selecting demographics such as location, age and gender you can also target people based on all sorts of other criteria. In a previous post, I described targeting using custom audiences, enabling you to find people with similar characteristics. In this post I ll explore a combined targeting approach. If you are familiar with the process of creating an ad you will know that you have the option of listing Precise Interests of individuals to target as well as some Broad Categories that Facebook has put together. These include early adaptors of tech, parent


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