Ideas to improve your online lead form conversion [Infographic]

Best practices for online form data capture Lead capture forms need to minimise data collection, but of course you do need profiling info to qualify the lead so you can follow-up with relevant content or contacts. So it s difficult to get the balance right between sign-ups vs data collection for lead generation. Often this balance isn t right as analytics shows campaign targets are not attained with bounce rates too high. The Marketing Ninja from Singlehop has produced what we think is a useful infographic summarising the issues to boost form conversion which collates different advice on best practice for increasing form conversion including how to test your form, which buttons to use and more.
http://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/online-form-conversion-data-capture/

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