What works when selling to marketers? [B2B Infographic]

Insights on the best times to follow-up on leads in B2B marketing Here s a summary of research specifically of interest to readers selling to marketers, but also relevant insight on best time for follow-up for B2B marketers selling technology to other professionals. Traditional lead generation techniques work well when selling marketing technology to marketers it s not seen as cold calling . According to Jenny Vance, President of Leadjen Marketers wear many different hats in their organizations: social media, events, public relations and advertising, to name a few. It’s no wonder they are bombarded with sales messages. When done properly, traditional lead generation efforts to marketers can be very effective in driving sales appointments and revenue. Leadjen has backed this up with their study from 2010-2013, to look at best prospecting practices to Marketers, and traditional lead generation techniques. Leadjen made over 1 million calls and email contacts across more than 20,000


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