How to use the 7Ps of the Marketing Mix?

What are the 7Ps and how to use them? The marketing mix is a familiar marketing strategy tool, which you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It is one of the top 3 classic marketing models according to a poll on Smart Insights. The 7Ps model was devised by E. Jerome McCarthy and published in 1960 in his  book Basic Marketing. A Managerial Approach. The 4Ps were designed at a time where businesses sold products, rather than services and the role of customer service in helping brand development wasn t so well know. Over time, Booms and Pitner added three extended ‘service mix P’s : Participants, Physical evidence and Processes, and later Participants was renamed People. Today, it s recommended that the full 7Ps of the marketing mix are considered when reviewing competitive strategies. The 7Ps helps companies to review and define key issues that effect the marketing of its products and services and is often now re
http://www.smartinsights.com/digital-marketing-strategy/online-marketing-mix/how-to-use-the-7ps-marketing-mix/

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