Building customer loyalty

How to create a water-tight email marketing strategy for building customer loyalty The traditional definition of customer loyalty is a financial one– your most loyal customers are clearly those who keep returning to do business with you. But loyalty in the digital world has much wider implications.  For some organizations it can be the bald metric of how frequently their customers do business with them. For others, such as online retailers, it is also a measure of how often customers share favourable reviews or feedback on the organization or brand. However you define and measure customer loyalty Customer satisfaction vs. loyalty At the heart of any loyalty-driving campaign lies the need to raise customer satisfaction levels. Ten steps to building customer loyalty Step 1. Gain senior management and cross-business commitment to raising customer satisfaction across the enterprise. Focus on the channel that lets you build intimacy. One of the most effective uses of email communicati


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