How to use Custom Audiences in Facebook

Using custom audiences to improve Facebook targeting  How would you like to target advertising to people with similar characteristics to your existing customers and prospects? Like subscribers on your mailing list for instance? Well, that s the offer of Facebook s custom audiences. It s no longer new, in fact, checking the Smart Insights alert when it was launched, it dates back to March 2013 Facebook launches Lookalike Ad Targeting . Custom Audiences are one of the more advanced features Power Editor users get to enjoy, Facebook gives you the lowdown on Custom Audiences in its help section but I ll attempt to provide you with a step-by-step guide here. Firstly, this is not an introduction to Power Editor. If you ve not used it before, this tutorial is not necessarily going to make a lot of sense. Power Editor is a useful Chrome app that gives you way more control and functionality than Facebook s Self Serve ad platform. I wouldn t create ads using anything other than Power Editor bu


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