The impact of Gmail’s move to default image display?

Google s Gmail change may change Open Tracking reports Google notified Gmail users on the 12th December that they had implemented a change to the way that linked images are handled in Gmail webmail. They explained: thanks to new improvements in how Gmail handles images, you’ll soon see all images displayed in your messages automatically across desktop, iOS and Android. Instead of serving images directly from their original external host servers, Gmail will now serve all images through Google’s own secure proxy servers . So images will now be seen by default by Gmail users unless they proactively switch them off in settings (or have previously done so). I first alerted email marketers to this on my Zettasphere blog on 6th December since the change has been in place for a while it appears that around the 3rd December Google implemented a change. Now it s official, we re alerting Smart Insights readers to the change so that you can look out for changes to open rates and potentia


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