From Responsive to Adaptive design – Which is the best of 4 design options for multi-device design?

A group debate discussing the best way to make your site work on all devices? A few weeks ago I had the pleasure of presenting at the J. Boye conference in Aarhus, Denmark about developing mobile optimised websites and applications. In the spirit of J. Boye I had decided to run an interactive session as opposed to the more traditional presenting method of lecturing people on personal experiences. There was a fascinating cross-section of people from different businesses at the session. Among the 50 that attended there were people from a variety of industry sectors including banking, charity, government and other public sector organisations, pharmaceutical and many more! The group was mostly made up of fairly senior people working across IT and marketing departments (with a fairly heavy emphasis on digital in their role!). Many, if not all, had some recent experience of being involved with the development of a website, intranet or some other platform where the question what are we going


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