An example of a seasonal campaign using social media to boost awareness

A case study of a campaign to create a a sustainable online presence for a seasonal brand: Christmas Tree World When Christmas Tree World initially approached us with grand schemes to conquer the artificial Christmas tree market throughout the year, we knew this project was set to be a campaign our entire digital team could sink their teeth into. Christmas Tree World came to us looking for a responsive, animated website re-design and a social media and content plan that would generate B2B interest 52 weeks of the year. As a result, Christmas Tree World proved to be a unique challenge for our digital marketing team, who were duly tasked with generating a campaign that would attract B2B and B2C interest for a late summer re-launch. Aside from building brand awareness and increasing conversions for Christmas 2013, we also had to establish a strategy to ensure Christmas Tree World was well positioned for the 2014 season. Four months after launch, and an engaging content plan, successful c


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